Signline is ISA's newsletter developed especially for sign users, sign companies, planners, building and zoning officials, and other government groups connected with the sign industry. In it you will find important legal and planning information on signage, as well as information on traffic safety, amortization, the economic value of on-premise signs, and other related topics.

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Commuters are spending more time on the road than ever before. The Arbitron National In-Car Study, a nationwide look at commuters' in-car media activity, finds that the elusive TV demo—young men 18-34—have a huge exposure to outdoor and out-of-home media. Download this study to get information about what illuminating outdoor advertising can mean, how commuters respond to advertising, and more.

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An article from the US Chamber of Commerce Small Business Center about the importance of signage for a business, especially a small business. Topics covered include: Signs: The Bottom Line, Signs as Marketing, The Right Sign for Your Business, How to Choose a Sign Company, Financing a Sign, Your Legal Rights, and Applying for a Permit and Obtaining a Variance.

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This video, created by the International Sign Association, was developed as a tool to educate city sign code developers and regulators of the value of signage and sign users' inherent rights protected under the U.S. Constitution. The video is designed to be played by business owners and viewed by local officials at public hearings, where citizens are typically given less than five minutes to present cases.

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A special issue of the International Sign Association's newsletter, Signline, that focuses on variable message signs like reader boards and electronic message centers.

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An article from the United States Sign Council about zoning issues related to electronic message centers. Article highlights discrepancies in local signage zoning. The article discusses reasoning for bans and possible resolutions.

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Because of their unique capabilities, existing local sign regulation is frequently incapable of addressing their use over the full range of operating characteristics. This white paper from the United States Sign Council, entitled Regulation of Electronic Message Display Signs, and produced by the Electronic Display Educational Resource Association (EDERA), is offered as a means of furthering the informational base necessary to allow the proper use and functioning of electronic signs in local zoning jurisdictions.

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