By Fabio Aversa | signindustry.com
Ad duration, legibility, motion and more can be your greatest asset, or greatest liability in LED Billboards content creation. Read on to see if you’re thinking of all the variables or not.
If you want to get the most out of your LEDwall (and your customers), in terms of recognition from the audience, this article will help you determine the best approach for creating a new ad.
Here we go with a few tips that might be useful for you (or your designer), when creating the next advertising to be broadcast on your LEDwall. If you want to get the most out of your LEDwall (and your customers), in terms of recognition from the audience, this article will help you determine the best approach for creating a new ad.
First of all, let’s address the ad duration. Some people make the huge mistake of creating 30 to 40 seconds ads. 30 seconds? Your audience is not sitting on a sofa waiting for the next TV show! They are most probably driving by at 45 miles per hour and hopefully they are more focused on the street rather than your screen.
Still, they should be able to see the entire ads, from start to end while passing by. So what's the point of creating a wonderful ad, if they can’t read the advertiser's phone number and address at the end because the ad is too long? From my experience an ad should be a maximum of 10 seconds in length, and rarely 15 seconds.
Longer ads are pointless because either your target sees the beginning and not the end, or vice-versa. In both cases, you didn't get the message across, and the audience did not find an interesting message on your LEDwall. Therefore your customer will have no interest in doing it again in the future because they didn't get much in return for their investment...
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