Electro-Matic Visual Products Group proudly introduces its online Return on Investment calculator. As more businesses and retailers use electronic message centers and outdoor displays, return on investment is a key to justify the purchase of LED digital signage. Return on Investment formula for signage use is dividing the additional profit from using digital signage by the cost of the display. Electro-Matic Products ROI calculator, provides 2 methods measuring project sales increase: estimated new sales based on passing traffic recognizing the advertised business, and percentage of increased business projected by small business association (SBA) report. The calculator not only provides several options measuring revenue and cost, but also offers industry average numbers as a reference for our users.
“This is a value-added tool for dealers and sign associations to measure the usage and effectiveness of the digital signage. Users will be able to quantify how much additional business digital signage will generate and how long it takes to recapture the investment.” Commented by Dave Scaglione, Vice President of Sales & Marketing at Electro-Matic Products. Besides the user-friendly features, the calculator also provides embed code allowing users to share by copying and pasting the code into their websites. The calculator can be found under Electro-Matic Visual Products website “Choosing a Sign” section on “Return on Investment” page