Employ an Electronic Message Center from Electro-Matic Products as Your "Salesman on the Street"
Effective signage is a critical component of your retail business' success, and can contribute to the success of all businesses. For retailers that choose to enhance their signage with an electronic message center, the owners typically see an increase in business of 15% to 150%. This is a result of the "branding" of the site through the use of specific logos, reinforcement of other advertising messages, generating exact impulse stops, and helping to change customers' buying habits once they have stopped.
An indoor LED display or outdoor electronic message center (EMC) allows you to communicate more effectively with the typical person passing by at a particular time day by changing the message and graphic of your sign to match the profile on the street. This kind of flexibility increases the readership of a message unit, as it can correspond to the traffic profile by the day of the week, the time of day, or the season.
Passing viewers or people waiting in lines or at drive-thrus often look forward to reading clever new messages, and may even come to rely upon the message service in some settings. But most importantly to the business owner, the passing viewers will remember:
- What the business is, and
- Where the business is located.
Flexibility also means that your business can advertise hourly special offers, promotions, new products, sales or value added services like free delivery to passers-by and thus generate more traffic into the store.
Indoor and outdoor Electronic Message Centers are cost-effective advertising media. Based upon the cost per thousand exposures of their message to the public no other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an electronic message display:
- Newspaper advertising - the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location.
- Television advertising - The cost on average is approximately $6.26 per 1000 exposures.
- Radio advertising - The cost is about $5.47 per 1000 exposures.
- New LED electronic message center display - The cost is less than $0.15 per 1000 exposures.
Moreover, EMCs allow you to market your products and services to your immediate trade area and prevent wasteful advertising expenses. A business does not have to worry about missing its target audience, becoming "yesterday's news," or facing expensive production costs for changing its message, as happens frequently with the other forms of advertising mentioned.
Information courtesy of Small Business Association. SBA Cosponsorship Authorization Number 00-7630-43.