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Effective signage is a critical component of your retail business' success, and can contribute to the success of all businesses. For retailers that choose to enhance their signage with an electronic message center, the owners typically see an increase in business of 15% to 150%. This is a result of the "branding" of the site through the use of specific logos, reinforcement of other advertising messages, generating exact impulse stops, and helping to change customers' buying habits once they have stopped.
An indoor LED display or outdoor electronic message center (EMC) allows you to communicate more effectively with the typical person passing by at a particular time day by changing the message and graphic of your sign to match the profile on the street. This kind of flexibility increases the readership of a message unit, as it can correspond to the traffic profile by the day of the week, the time of day, or the season.
Passing viewers or people waiting in lines or at drive-thrus often look forward to reading clever new messages, and may even come to rely upon the message service in some settings. But most importantly to the business owner, the passing viewers will remember:
Flexibility also means that your business can advertise hourly special offers, promotions, new products, sales or value added services like free delivery to passers-by and thus generate more traffic into the store.
Indoor and outdoor Electronic Message Centers are cost-effective advertising media. Based upon the cost per thousand exposures of their message to the public no other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an electronic message display:
Moreover, EMCs allow you to market your products and services to your immediate trade area and prevent wasteful advertising expenses. A business does not have to worry about missing its target audience, becoming "yesterday's news," or facing expensive production costs for changing its message, as happens frequently with the other forms of advertising mentioned.
Information courtesy of Small Business Association. SBA Cosponsorship Authorization Number 00-7630-43.
For Retail LED Signs
The Small Business Administration states that users of LED signage typically increase their business by 15-150%
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"We are so pleased with our Hyperion sign and the traffic it brings in to our restaurant business. We are able to drive specific items that we want to promote. Our customers come in ordering the specials of the day because they saw it posted on the display. To date it is our BEST advertising medium."
~ Don Benson, Benson's Vinaigrettes
"Spartan actively pursues new opportunities to expand our marketing efforts in retail industry, thus we turned to Electro-Matic Products. Their Hyperion line of electronic message centers has performed very well in achieving our goals of promoting our private label brands and in-store sale feature items to our consumers."
~ Don Lemons , Marketing Specialist, Spartan Stores, Inc
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